1000 Raffle Tickets Sold. $100,000 donated.
How we helped raise $100,000 in donations
Johnny Mac’s House of Choppers partnered with Dogs for our Brave to create an online raffle that auctioned-off a custom-built motorcycle.
The problem:
How do we convince someone to put $100 into the raffle?
Our solution:
We knew that the offer was great: $100 for a chance to win a motorcycle?
So our goal then, was to reduce as much sales-resistance as possible and of course make a kick-butt video.
By making a video that showcases just how amazing the motorcycle is, we were able to excite the people interested in purchasing a raffle ticket.
We teased the motorcycle to build audience interest, and then shifted the attention to how the motorcycle could impact Dogs for our Brave’s mission.
And surprise, surprise - we then shifted to briefly explaining Dogs for our Brave’s mission.
The hero of this story would be the raffle-ticket buyer.
Our result:
The landing page goes up with this video embedded at the top.
1,000 raffle tickets sell out in a few days. Each ticket went for $100.
Quick math:
1000 x $100 = $100,000 donated to charity.
“We have been working with [Nonprofit Video] almost a year. Through their creative video work, our mission, has captured the hearts of communities throughout the USA. Their passion for our success of saving veterans by saving dogs, shines through in their person and their work.”
