Filling The Recruitment Gap

How a university’s strength & conditioning program went digital for recruiting.

Strength Coach, Matt Saitz, found that potential student-athletes weren’t touring in-person pre-covid.

The problem:
How do we fight a decreasing recruitment number of student athletes?

Our solution:
Create a video that serves as a bridge for potential student-athletes.

“This is a huge recruiting tactic. It’s hard to get students to visit the campus anymore. They want to be able to see what they want to see at the comfort of their home.

[This answers] ‘what is going to bring me to campus?’”
— Matt, Webster University, Strength Coach
“[Nonprofit Video] really captured the essence of what we do in here and what it means to us.”
— Matt, Webster University, Strength Coach

Webster has a large number of student-athletes, but focus on the student aspect first.

They needed something to capture a wider-net of student-athletes to compete against larger schools with major recruiting budgets for their sports programs.

We needed to showcase what makes Webster University’s Strength & Conditioning program so great.

We decided to focus on the culture, the training philosophies, and the training facility.

Webster now has ever-green media to use as a recruitment tool to entice potential student-athletes much earlier in their college search. This means Webster has more time to attract top-talent academically and athletically all with just one video.

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