A Social Launch Campaign
For A Social Organization
“Working with [Nonprofit Video] for my branding videos was an amazing experience. We worked through the strategy and goals first, and they took the time and effort to understand what we’re trying to communicate at an important time in our evolution.
Their process was straight-forward and easy, and we had so much fun filming with them! Will definitely be using this company again in the future for all things video marketing. If you’re looking for someone professional and also have a great time, look no further!”
How we made strangers into friends.
Mel Weber felt like making friends in your 30s was harder than ever.
She created First Drafts Adventure Club, an organization connecting a community of people trying new things and making friends in the process.
The problem:
How do we launch the organization through social media channels?
Our solution:
Create a social media campaign that follows the AIDA funnel system.
Following the AIDA funnel system, we created 10 social media videos to release over 30 days.
If you’re unfamiliar with AIDA, here’s a quick breakdown of the acronym and how we implemented it with First Drafts’ Adventure Club:
Awareness:
The prospect comes across your service. They are near the beginning of their research. With First Drafts, we created Facebook & Instagram Reels that excited new potential participants.
Interest:
The prospect wants to learn more about your service. They browse your content & website. With First Drafts, we created FB & IG Reels that explained what their services are in more detail.
Desire:
The prospect knows they want to take action, but aren’t sure what service to go with. With First Drafts, we created testimonial videos and a brand video to showcase what makes the organization so special and how much it has impacted its participants.
Action:
The prospect makes a purchase! With First Drafts, we created two Facebook & Instagram Reels that make it very easy to sign up for the program.
Our result:
15 new sign-ups in the first month.
Quick Math:
With each membership costing $10/month, and 15 new sign-ups in the first month, that’s
$10x15=$150/month in revenue.
Not bad for a local, social-only launch. First Drafts continues to evolve today!
